With the growth in use of social networking sites, demand for social publishing applications is also on rise. Many applications such as Sprinklr, Twitter, Web client, Hootsuite, Facebook and social dynamx serve as social media platforms for users. Social publishing applications thus help in posting content representing the user which helps in enhancing social image and improving social connectivity.
Social
publishing is also known as integration of web content management, web
application management and social software management. Social publishing
application assists the digital technology and enable a website for user, where
users can post and interact with other users within a web based activity. The
core use of the social publishing applications allows users such as bloggers,
social media publishers and reviewers to link their content with social
websites to augment potential users. Commercially, the market value for social
publishing applications have entered billion-dollar segment which assures that
the market is bound to grow at a significant CAGR for the assessment period.
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The
key driving factors responsible for the growth of Social Publishing Application
Market includes rising number of users on social media platforms and greater
emphasis on market and competitive intelligence and growth in spending on
analytics. Additionally, growing use of content management systems among large
and small users contribute to the growth of Social Publishing Application
Industry. Organizations now possess various digital assets due to which
companies use social media for employees to keep them connected with company’s
updates and news. Content management systems thus help users by posting content
in the social media websites to create a digital image. Moreover, a lot new
opportunities are anticipated as growth in adoption towards cloud technology
and greater inclination towards SMEs.
On
the basis of type, the global social publishing application market is segmented
into solution and services. Service based platform dominate the segment owing
to customer preference. On the basis of services, the global market is
segmented into support and maintenance, consulting services and training
education. Consulting services are anticipated to dominate the global market
owing to rising number of startups. On the basis of applications, the global
social publishing application market is segmented into customer segmentation
and targeting, multichannel campaign management, competitor benchmarking,
customer behavioral analysis and marketing management.
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On
the basis of deployment models, the global social publishing application market
is segmented into on-premise and on-demand. On the basis of verticals, the
global Social Publishing Application Industry is segmented into BFSI, Retail,
Telecommunications and IT, Utilities, Heavy engineering, transportation and
Logistics, government, healthcare and life sciences, media and entertainment
& travel and hospitality.
On
the basis of geographic segmentation, the global Social Publishing Application Market
spans North America, Europe, Asia Pacific, Middle-East and Africa. North
America dominates the global market owing to high adoption of advance
technologies with a view to extend their capacity and opening facilities. APAC
regions are anticipated to follow the trend and is estimated to register a
higher rate CAGR owing to adoption towards social media websites and
proliferated usage of social media for business objectives. European regions
are witnessing slower growth rate owing to slow adoption of technology. The key
players in the global social publishing application market offering solutions
and services on a global scale are IBM corporation, SAS institute, Oracle
corporation Inc, Salesforce and Adobe Systems.
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