The global organic rice protein market was valued over USD 30 million in 2015 and is expected to witness rapid growth over the forecast period. The growing demand for organic, vegan, non-toxic and non-GMO food ingredients is expected to fuel the demand for these products. The hypoallergenic nature is proving extremely useful and replacing dominant allergens such as gluten proteins, dairy, and soy.
The
high nutritional value of these products owing to the presence of large amounts
of amino acids is beneficial for building muscles owing to which organic rice
protein is combined with dietary protein in health supplements. Increasing
utilization of this product in sports & recovery drinks and non-dairy
drinks is expected to propel the demand. High-quality products developed using
extensive R & D is driving market growth. Superior properties and low cost
of these products are expected to open new avenues for application in end-use
industries.
Organic
rice protein exhibits functional properties such as viscosity, solubility,
emulsification, and foaming which helps in maintaining the quality of the
product. Low consumer awareness about organic rice protein coupled with the
availability of alternative products coupled is projected to act as a restraint
over the forecast period.
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Sports
and energy nutrition application segment dominated the market in 2015 by
accounting for over 85% share. The growing focus on healthy and nutritional
drinks containing organic ingredients is expected to have a positive impact on
market growth. The ability of these products to improve metabolism and controls
sugar level is responsible for rapid growth in this application segment. The
growing trend of going vegan is boosting the demand for meat analogues and
extenders product category which is expected to boost the demand for these
products over the forecast period.
Product Insights
This
product is available in different forms such as concentrates, ion exchange
protein, hydrolysates, and isolates. Isolates accounted for over 50% of market
share in 2015. Isolates are utilized in baking, cooking, and beverages purposes
as a flavor enhancer.
Concentrates
are witnessing gradual growth due to high investment by various market players
and low cost of the product. Concentrates have the ability to replace products
such as food proteins without impacting texture, taste, and color of the
product.
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Europe
is expected to witness the fastest growth on account of increasing consumer
awareness. Growing consumption of meat analogs coupled with rising focus on
healthier lifestyles is likely to propel the demand for organic rice protein
over the forecast period.
North
America was the most dominant region for this market in 2015 by accounting over
50%, owing to growing demand for sports beverages in Canada and US. The
presence of many key manufacturers in this region is likely to drive market
growth over the forecast period. High preference towards natural food
ingredients is expected to further augment the market growth.
Competitive Insights
The
key players in the organic rice protein market are AIDP Inc., Axiom Foods, and
Rice Bran Technologies. The other industry players include Shaanxi Fuheng
Biotechnology Co., Ltd., Top Health Ingredients Inc., The Green Labs LLC,
Nutrition Resource Inc., Shafi Gluco Chem Pvt. Ltd., Bioway Organic Ingredients
Co. Ltd., and Golden Grain Group Ltd.
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