The global Rice Protein market size was estimated over 11 kilo tons in 2015. Rice protein is an important type of a plant protein and is derived from brown and white rice varieties. The unique amino acid profile of these additives is driving their application in end-use industries such as pharmaceuticals and cosmetics.
Rice
protein finds its application in the manufacturing of functional foods, dietary
supplements, energy bars, and sports & energy drinks, owing to which the
demand is expected to grow rapidly over the forecast period. The absence of
artificial sweeteners and chemical additives has led to manufacturers
preferring rice protein over soy and whey.
Product Insights
On
the basis of protein content and processes, rice protein products are segmented
into isolates and concentrates. In 2015, isolates dominated and accounted the
majority of the market, in terms of value and volume in product segment.
Isolates separate proteins from the foods, resulting in the low amount of fat,
fiber, and carbohydrate intake in the final product.
The
demand for concentrates is expected to grow rapidly as they are cheaper and
possess the ability to replace similar products. Concentrates are proven
nutritious and healthier than whey due to which consumers have adopted
concentrates over whey. The growing demand for sports nutrition products is
expected to further augment demand for concentrates over the forecast period.
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Application Insights
Major applications of rice protein
include pharmaceuticals, cosmetics, food & beverages, and animal feed. In
2015, food & beverages application segment dominated the market by
accounting over 50% of the global volume. Growing demand for products such as
supplements, dairy alternatives, and sports drinks is anticipated to act as a
major driver.
Growing awareness regarding benefits
of plant-based medicines is likely to act as a major driver for growing demand
in pharmaceuticals. The rising health awareness regarding nutrition-related
deficiencies is expected to boost the demand for rice protein in pharmaceutical
manufacturing.
Regional Insights
North America accounted for over 47%
of global market owing to high demand from food & beverage industry. The
presence of a large number of manufacturers coupled with the high adoption rate
of new products is expected to boost market growth.
Asia Pacific is expected to be the
fastest growing region due to growing disposable incomes in emerging economies
of China and India. Increasing awareness regarding healthy lifestyles coupled
with growing demand for protein-based nutritional foods is likely to fuel
market growth over the forecast period.
Competitive Insights
The key players in the market are
Nutrition Resource Inc., Axiom Foods Inc., AIDP Inc., and RiceBran
Technologies. The product nature of rice protein is responsible for the
industry is highly concentrated and highly competitive.
The key players have adopted
inorganic development strategies such as partnerships and agreements with
distributors and suppliers to increase market share. Plandai Biotechnology has
entered into an agreement with AIDP Inc. to sell their products in developed
markets of U.S. and Europe.
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Market Segment:
Rice
Protein Product Outlook (Volume, Tons; Revenue, USD Thousand, 2014 - 2025)
• Rice protein isolates
• Rice protein concentrates
• Others
Rice
Protein Application Outlook (Volume, Tons; Revenue, USD Thousand, 2014 - 2025)
• Food and beverages
• Pharmaceutical
• Cosmetics
• Animal feed
Organic
Rice Protein Application Outlook (Volume, Tons; Revenue, USD Thousand, 2014 -
2025)
• Sports & Energy Nutrition
• Bakery & Confectionery
• Meat Analogues & Extenders
• Dairy Alternatives
• Others
Regional
Outlook (Volume, Tons; Revenue, USD Thousand, 2014 - 2025)
• North America
• U.S.
• Europe
• Germany
• Asia Pacific
• China
• Central & South America
• Brazil
• Middle East & Africa
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