The global ApplicationManagement Services market is expected to reach USD 87.60 billion by 2025. An application management service comprises of combination of various implementation, projects and operational services in an organization to optimize its activities. They are used to maintain applications and support users for long term period. Operating costs can be reduced, applications systems can be improvised and software processes can be improved by implementing application management services thereby ensuring faster and better performance of business processes and applications.
Current
market trend in application management services include outsourcing activities,
hosting cloud applications and mobile models. There have been remarkable
technological improvements and changing business models in recent times in
addition to optimization of processes that drive the deployment of these
applications.
Application
management includes various domains such as Application outsourcing as a part
of packaged and custom management, Hosted Application Management as a part of
Cloud modelling, Customized application management that employ various
application factory models and best practices, testing service portfolios
provided by cloud providers and traditional systems.
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Global
cloud services market is expected to grow over 16.5 percent to a total above
$204 billion up from $175 from 2015.The highest growth is expected to come from
cloud system infrastructure services which includes infrastructure as a service
and is expected to have a growth rate of over 38.4 percent in the forecast
period. The largest segment in the application service market is the cloud
advertising service that is expected to grow above 13.6 percent to reach over
$90.3 billion. This continuous growth marks a shift away from systems
maintaining legacy infrastructure services.
IaaS
is the strongest growing segment as organizations choose to drift away from
infrastructure employing data centers and move their hardware into public
oriented cloud based services to store data. Few market enterprises have become
market leaders in this segment as they emphasize on differentiating the
applications they provide by bringing about new ways of storing and
maintaining Data.
Software
as a service (SaaS) is expected to grow at a rate of over 20.3 percent in the
forecast period and have a revenue of around 37.7 billion. Vendors in this
market prefer moving to cloud based offering from on-premises licensed software
systems that are much more expensive. This trend is expected to show remarkable
improvements in the near future. Major vendors in Cloud services can is
expected to fuel the Saas Market as well.
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Web
applications, web services, Client-server systems, Content management,
Reporting, Integration of different systems within an organisation form
customized application development. Mobile applications comprise of Bluetooth,
GSM, GPRS, SMS and MMS applications. Application management services aim at
goals that result in operational excellence and achieving measurable and specific
objectives. The common objectives that companies aim at are minimized risk ,
Cost reduction, Improved quality , Speed to market, Standardization Improved
governance and optimized transparency.
Next
generation application management services aim to balance legacy infrastructure
systems while simultaneously discovering new business opportunities. These
services play a major role in improving processes owing to reduced costs,
better agility and reliability. Application management also emphasis on integration
of upcoming technologies that combine modules at different interfaces.
Transformation in development and procurement of application management
services can be attributed to the upcoming technologies that are a result of
integrating social and mobile applications into cloud computed systems.
Organizations now focus on micro applications that can be created faster in
shorter periods, highly collaborated and deployed spontaneously at the earliest
possible.
An
important component of next generation application services includes techniques
that can help developers integrate rapid application updates. Application.
Vendors who offer these next generation services should be carefully assessed
for specific quality standards that can optimize agility and responsiveness of
the business which account for increased savings and continuous improvements.
Growing needs to maintain confidential data and providing security to clients
is crucial and can be handled by application services that include performance
monitoring and tuning, databases and maintenance, encryption and decryption and
use of private and public keys
Financial
institutions and banks have been major clients of IT firms that develop
applications that can support these institutions with a secured system. Efficient
application management services optimize their performance based on
transformation levers that have wee defined cost benefit analysis and adhere to
implementation timelines with respect to deployment of these services. Banks
and financial institutions operate in a controlled environment where margins
are contracted with strict regulatory requirements. Hence, they tend to focus
on continuously optimizing their processes.
Consumption-based
pricing, that include having licenses and maintenance and support services
cost, is a model that is slightly risky but has an increased flexibility of
application management services. There is service based pricing techniques that
make way for new application management services. Focus of application
management services is to have continuous productivity optimization with
respect to scalability, better service quality levels and commitment to faster
delivery of services to clients and thus generating better business values.
Major
restraints can include compatibility issues that arise from new versions of
devices that do not fit in with the existing application service and
enhancements that can hinder the use of systems that have been hired for these
applications to run. There should also be a continuous flow from the sales
pitch to the delivery of AMS.
During
the development lifecycle of an application management service, testing is done
in order to check for security issues. Usually at this stage, there are no bugs
found but on discovery can have heavy expenses on the organisation. Hence, it
is necessary that security is taken care of from the initial requirements stage
thus avoiding to rely on the testing phase. This process drives down the cost
of making these applications secure instead of having to rework on the entire
application again.
Key
competitors in the market include Accenture, IBM, Infosys, TCS. Other prominent
vendors include Atos Origin, CSC, Bourntec Solutions, , Cognizant , Deloitte ,
HP , Iblesoft ,Ingenuity Technologies, Logica , Fujitsu, L&T Infotech,
Mahindra Systems, Capgemini , NTT Data, Wipro, Xerox. Regions that focus on
this market are Americas, APAC and EMEA. Applications prevalent globally are
SAP systems and ERP systems that employ integrated modules to provide a single
platform and make tasks simpler.
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