What is the future of Sex Toys Market

 Nov 05 2020: The global Sex toys market size is expected to reach USD 52.7 billion by 2026, based on a new report by Grand View Research, Inc., exhibiting a CAGR of 9.1%. Use of innovative technology for designing and manufacturing of sex toy is anticipated to augment growth during the forecast period.

Users are moving from traditional vibrators and penile rings to devices that can be operated via mobile applications. In April 2017, We-Vibe, a Canadian manufacturer, launched its two-way controlled We-Connect app that was made available free of cost on Apple and Android devices. The company reported 2 million customers are using its products worldwide.

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Moreover, social media and movies have significantly influenced the millennials and future generations in accepting sex toys as a healthy means of enhancing their sexual life. Manufacturers are using these opportunities to increase market presence. For instance, in February 2017, Lovehoney launched Fifty Shades Darker Pleasure Collection. The collection had a range of sex toys designed with temperature response material for an enhanced sexual experience.

Further key findings from the study suggest:

• Female sex toys is the fastest growing segment. Single women are among the leading contributors to the market

• A survey performed by Lovehoney in 2017 shows 65% of vibrators were purchased by single women

• Availability of rechargeable, noiseless, compact, and portable vibrators for men and women is expected to impel growth. In March 2019, BMS Factory announced the success of its brand Palmpower-a mini rechargeable vibrating wand launched in December 2018

• Manufacturers are trying expand customer base through e-commerce sites. In developing countries where adult stores are not easily accessible, online retailers are meeting customer demand by offering different range of products via discrete delivery and an added advantage of discounted rates.

• North America held the largest share in 2018. Open-mindedness about enhancing sexual experience during solo or with partner intercourse is driving demand for novelty products in the U.S. and Canada.

• Asia Pacific is the fastest growing sex toys market during the forecast period. China and Australia are the leading revenue generators for the market.

• However, India is expected to exhibit fastest growth as online retailers are experiencing demand upsurge.

• Some of the key players are Church & Dwight Co., Inc.; LELO; LifeStyles Healthcare Pte Ltd; Doc Johnson Enterprises; Lovehoney Group Ltd; Reckitt Benckiser Group plc; BMS Factory; Tenga Co., Ltd.; Fun Factory; and We-Vibe.

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Table of Contents

Chapter 1 Methodology and Scope

1.1 Market Segmentation & Scope

1.1.1 Type

1.1.2 Distribution channel

1.1.3 Regional scope

1.1.4 Estimates and forecast timeline

1.2 Research Methodology

1.3 Information Procurement

1.3.1 Purchased database

1.3.2 GVR’s internal database

1.3.3 Secondary sources

1.3.4 Primary research

1.3.5 Details of primary research

1.4 Information or Data Analysis

1.4.1 Data analysis models

1.5 Market Formulation & Validation

1.6 Model Details

1.6.1 Commodity flow analysis

1.6.1.1 Approach 1: Commodity flow approach

1.6.2 Volume price analysis

1.6.2.1 Approach 2: Volume price analysis

1.7 List of Secondary Sources

1.8 List of Abbreviations

1.9 Objectives

1.9.1 Objective 1

1.9.2 Objective 2

Chapter 2 Executive Summary

2.1 Market Outlook

2.2 Segment Outlook

Continued…………………..

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