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Post Covid White Tea Market Outlook 2023

 AUG 25, 2020: The global White Tea market size is expected to reach USD 2.23 billion by 2025, according to a new report by Grand View Research. It is anticipated to expand at a CAGR of 6.1% during the forecast period. Rising awareness regarding maintaining healthy lifestyle is expected to promote the demand for white tea. Along with food and beverage, white tea extract finds application in cosmetic formulations, owing to their excellent antioxidant, anti-aging, and skin-soothing properties. Rapid rise of organic personal care market as a result of, inclination of cosmetic manufacturers toward natural ingredients, is projected to drive the demand for products such as white tea as a functional additive during the production of various cosmetic products.

As per the report published by the World Health Organization (WHO), diabetes was the seventh leading causes of death in 2016. It is recommended that moderate consumption of white tea results in reducing the occurrences of diabetes as it contains flavonoids. Furthermore, changing diet patterns and hectic lifestyle of the working class population have resulted in prevalence of obesity and related problems. Weight loss benefits of white tea are anticipated to encourage beverage manufacturers to increase the spending on its incorporation as a functional ingredient in various weight loss products.

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Cosmetics and toiletries category is expected to expand at the CAGR of 4.3% from 2018 to 2025. Skin soothing antioxidant properties of the product drives the demand for skin care products made using white tea products. For example, the products launched by Korres Natural Products, Giovanni Cosmetics, and Kiss My Face among others.


Asia Pacific is anticipated to showcase significant growth in light of increasing number of health conscious consumers along with growing spending, especially in China and India. Furthermore, investment friendly government policies in these countries are expected to attract foreign companies to establish their strategic business units in these regions to address the domestic demand.

Further key findings from the report suggest:

• Organic products is projected to ascend at a CAGR of 7.5% from 2018 to 2025

• Beverage application generated a revenue of exceeding more than USD 1 billion in 2018

• Europe dominated the global market in 2018, with a share of 30.5%

• The white tea market is competitive in nature with the presence of many private companies. Some of the major companies are Zhejiang Tea Group Co. Ltd.; Changsha Botaniex Inc.; Dilmah Ceylon Tea Company PLC.; Shaanxi Iknow Biotechnology Co. Ltd.; and Carrubba Inc.

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Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Sources & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Segmental Outlook

2.3. Competitive Insights

Chapter 3. White Tea Market Variables, Trends & Scope

3.1. Market Introduction

3.2. Penetration & Growth Prospect Mapping

3.3. Industry Value Chain Analysis

3.3.1. Sales/Retail Channel Analysis

3.3.2. Profit Margin Analysis

3.4. Market Dynamics

3.4.1. Market Driver Analysis

3.4.2. Market Restraint Analysis

3.4.3. Industry Challenges

3.4.4. Industry Opportunities

3.5. Business Environment Analysis

3.5.1. Industry Analysis – Porter’s

3.5.1.1. Supplier Power

3.5.1.2. Buyer Power

3.5.1.3. Substitution Threat

3.5.1.4. Threat from New Entrant

3.5.1.5. Competitive Rivalry

3.6. Roadmap of White Tea Market

3.7. Market Entry Strategies

Continued…………….


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